The Announcement Comes as Part of a Succession Plan for Agency’s Next Chapter of Growth
ST. LOUIS, January 18, 2024 – St. Louis-based brand strategy and creative agency UPBrand today announced it has opened a new satellite location in Los Angeles that will be led by Founding Partner Jeff Insco.
Located among a hotbed of creative and entertainment talent in the Sherman Oaks neighborhood, UPBrand’s Los Angeles presence enables the agency to work closer with some of its key production partners, better service its existing West Coast clients, and build relationships with potential clients.
“UPBrand’s expansion to Los Angeles represents a new phase of business maturity for our agency and we’re thrilled to be investing in Los Angeles,” said UPBrand Founding Partner Jeff Insco. “I truly believe that St. Louis is home to some of the best and hardest working creative talent in the country and it’s long-been the best-kept secret in the U.S. advertising world. Now, with our new presence on the ground in Los Angeles, we’ll be able to showcase that talent and bring UPBrand’s unique forward-thinking approach to new clients at a much more cost effective rate than many of the other agencies based entirely on the West Coast.”
Launched in 2010, UPBrand has pushed the limitations of typical client and agency relationships by believing in true collaboration to help brands define and own their authentic position in the marketplace, across the entire customer journey. UPBrand has worked with a range of brands across a variety of industries based inside and outside of St. Louis, including spirits, consumer goods, health & wellness, education, non-profit and entertainment.
Following the promotion of McKenzie Telthorst to President of UPBrand and hiring of Kris Wright as Executive Creative Director, this announcement continues a succession plan for UPBrand’s next chapter of growth.
“UPBrand is honored to have grown over the past 14 years to become a prominent player in St. Louis’ creative service industry and beyond. Applying to our firm the same planning methods we recommend to clients, we created a multi-year strategic plan focused on developing people and our business for future success,” said UPBrand Founding Partner Jeff Insco. “It’s extraordinarily gratifying to transcend to a new phase and implement our succession plan from a place of strength.”
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About UPBrand
Founded in 2010 by Jeff Insco and investment partner Keith Alper, UPBrand continues its journey toward being a long-term, sustainable branding and advertising agency that’s respected for its work, culture and impact. Headquartered in St. Louis, UPBrand’s mission is to build brands and business results through strategy-driven creative. As one of the largest agencies in St. Louis, UPBrand counts blue chip brands from the region and across the U.S. among its clients. Believing in the power of true collaboration, UPBrand’s average client relationships last double the industry average.
